French Football Federation launches official player NFTs with Sorare


With the Euro 2020 contest in progress, blockchain-based fantasy football game Sorare has announced the licensing deal for a country sports association to broadcast unfailing signs from its players.

In an announcement today, Sorare said the French Football Federation, or FFF, launched its own row of playing non-fungal tokens, or NFT, ahead of the team’s match against Germany on Tuesday. The French National Team – often called “The Blues” because of the color of their shirts – is currently competing in the European Football Association’s European Football Championship in 2020. The Euro 2020 tournament was postponed last year due to the pandemic.

The company will mark players of France’s national team including Antoine Griezmann, Paul Pogba and Hugo Lloris as digital cards for the 2020 season. With their performance statistics recorded on the blockchain, player cards will each have different points and rarity for the fantasy football game.

Winner of the European Football Championship in 1984 and 2000, France is said to be one of the first national football associations to make a licensing agreement for official digital collectibles. However, Sorare said it is “actively discussing” joining other associations around the world.

Related: Block-based fantasy football game Sorare signs on Paris Saint-Germain

Sorare said it has sold more than $ 70 million in digital cards since January and currently has 90,000 monthly active users from 140 countries. People in more than 200 countries play football – or football, as it is called in the United States and a few other nations.

“We embarked on the World Championships: the French team,” said Nicolas CEO of Sorare. “It’s the first of many football associations that will join us in the coming weeks and months.”