The publicly listed and iconic lifestyle company Playboy has announced that the entertainment company has partnered with the unbreakable token (NFT) digital art marketplace Superrare. The Playboy NFTs encompass an exhibition presented to thousands of visitors at the Bitcoin 2021 conference in Miami.
The New Collection of Benevolent NFTs Includes a Heritage Photo Print
Layboy (Nasdaq: PLBY) announced that the company is cooperating with the NFT digital art market Superrara to exhibit and sell a collection of NFTs. La collection Layboy published on Friday, includes works by Jon Noorlander and MBSJQ, Ayla El-Moussa and REK0DE. In addition, the works include the original heritage photo, which comes directly from the Playboy Archives.
The original heritage photo features water ski Playboy Bunny Kathy at the Miami Playboy Club in 1970. Moreover, the buyer of Playboy heritage NFT will also receive a framed limited edition of the water ski Playboy Bunny photo. The Playboy collection is auctioned today and once a minimum reservation is fulfilled, it will trigger a 24-hour auction. The Playboy NFT auction coincides with Decentraland Art Week.
“For the past 67 years, Playboy has provided a platform for artists, writers and photographers to express themselves with complete freedom,” says the description of the Miami Beach Collection. “From Pablo Picasso and Salvador Dalí to Keith Haring and Andy Warhol to Kinuko Kraft and LeRoy Neiman, Playboy served as a creative incubator for some of the world’s most legendary artists long before they became famous names.”
“We are honored to join the Superrare community, and we are very excited to present our first collaboration during Decentraland Art Week,” said Rachel Webber, the chief brand officer at Playboy. “We have long admired Superrare’s curatorial vision and are thrilled to continue Playboy’s legacy as curator of artistic expression on the platform. We also want to say a huge thank you to the ever-inspiring and innovative Decentraland team for inviting us to attend their second inaugural art festival, and for their continued creative collaboration. “
The Miami Beach Collection of Benevolent Coincides with Decentral Art Week
Decentraland is no stranger to the Playboy brand, as the company “emerged a lot in Decentraland in May,” according to Decentraland Foundation member Sam Hamilton. Layboy’s very first NFT collection was named “Liquid Summer.The collection featured a shared vision from Slimesunday and Playboy. At the time, Playboy praised cryptocurrency solutions and non-fungal token assets.
“Cryptography and NFTs: these are the new frontiers of creative expression and cultural engagement, where the artistic artifacts of our collective past meet the next-generation blockchain technology,” Playboy then said. “For nearly 70 years, Playboy has worked to challenge the status quo and push society forward.”
What do you think of Playboy’s Miami Beach Collection hosted at Superrare? Let us know what you think about this topic, in the comments section below.
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