Metaverse-as-a-service will be the basis of the next internet era of Web3


The concept of the Metaverse has been around since the 1980s, but in recent years alone we have seen hundreds of projects appear on the scene. What we are currently experiencing are game worlds with limited integration and engagement capabilities. Right now, the Metaverse is still a blank canvas for early adopters to test and distract the concept. When looking at the future of engagement in the Metaverse and bridging the gaps between the physical and digital worlds, we must push the boundaries and go beyond what is currently seen as a metaverse. Let’s start looking at leaders who have started building the next internet that promises to be powerful for business, engagement and entertainment.

b47dd18b 29a5 4857 bdad dfde6b5fedc1

For the Metaverse to succeed and become a regular tool used in people’s daily lives, it must enable users to engage in it. As a science fiction concept or within the gaming world, metaverses sound amazing. But in order for them to thrive as a social and business tool, we need to make sure that there is a layer of utility or incentives that keep users invested. Web3-powered technology plays an important role in helping propel the concept and idea of ​​the Metaverse thanks to blockchain technology, unbreakable tokens (NFTs), extended reality (XR), artificial intelligence (AI) capabilities and much more. Metaverses that feature custom features, speak to their customers and industry of choice, and build new avenues of virtual engagement will find the most value in a metaverse-as-a-service (MaaS) offering. It will enable its users to customize their own AZ cities and will be the foundation of the upcoming internet.

Related: Sci-fi or blockchain reality? The ‘Ready Player One’ OASIS can be built

So, what is MaaS? It’s a service model where brands can define their spaces to be whatever they want them to be. MaaS platform enables others to create digital sites that meet each of the unique needs of their users, no matter what that may look like. For the Metaverse to succeed as a practical concept, MaaS solutions will be key. That’s why.

Each metaverse has different requirements

Everyone has a perspective or vision of what the metaverse might be or become, whether it’s a played world or an access point to Web3. Users want the opportunity to define the space and shape it into a platform that reflects even the most vivid imaginations. A world where users can connect with their favorite music or picture artists varies greatly from a world built to engage with sports fans. While Web3 serves as the common thread across the many metaverses, the idea is to use decentralization to ensure that each is unique and serves different purposes. One big thing is not what Metaverse is or should be about. With MaaS, customization will be critical and in the hands of the creators. An e-sports metaverse dome will depend more on team branding and played tokenization, while an entertainer may want to create an event space to host virtual concerts.

862597e5 ff6b 4bec 834f 2ec77d605ad1

Each metaverse has different requirements based on the industry and the layer of engagement they are looking to activate with the end user. Metaverse is a place for brands to expand their fan bases and build communities as an additional layer of engagement. So, not only the elements will be different, but also the marking through the Metaverse will have to look different. As more brands choose to expand their community engagement in the Metaverson, the more customizable it needs to be.

Related: Demystifying the business imperatives of the Metaverse

Not everyone will have the ability to set this type of metaverse – just as not everyone could learn to code to set up a website, but then came platforms like WordPress and Shopify. These platforms offered the opportunity of a core base built by technology experts and experts in the field by allowing customization of the end user in terms of branding and strategy. This is the advantage of MaaS.

Building with interoperability in mind

The virtual environment is a place to socialize, build relationships, and create communities where people can have real-time interactions with other users. To do this one step further, users should not be locked into one metaverse or community but should be able to interact and transport their avatar among other metaverses. Imagine if you had to change a browser every time you had to visit a website, depending on where it was built or hosted. Maybe you wouldn’t. Interoperability ensures that any metaverse built will not become a virtual island and that people across multiple metaverse will be able to exchange experiences and possessions. As such, each element must be designed around interoperability, as every Web3-powered solution must work in every metaverse – whether it’s a token, an avatar, an NFT, or other digital assets.

Related: The metaverse poses the challenge of interoperability of digital assets on steroids

Building with interoperability in mind will connect people, have open boundaries, and make the Metaverson more accessible to all. Unlimited solutions have taken off in other industries, but the same concept must be applied in digital spheres as well. For example, avatars within an e-sports metaverse should be able to travel to the metaverse of their favorite fashion brand to make purchases as well.

Enabling users to build above the physical world

The Metaverse should not act as a substitute for the physical world but should be added a layer of engagement that enhances real-world experiences. MaaS will enable users to integrate engagement layers into their own physical world as well. For example, if a person has NFT on display in their physical home, a visitor can scan a QR code and arrive in that person’s metaverse, where the visitor can continue to browse the NFT host’s gallery – this feature can be activated by XR . Without MaaS as an option, the Metaverse will continue to be a playable world that only exists digitally as single disconnected spaces. MaaS will bridge the gap between the physical and digital worlds through immersive experiences and an ever-active layer of engagement.

As metaverses continue to launch, it is up to more than just the blockchain experts behind them to shape what they will look like. MaaS will be a catalyst for creativity, as well as the next necessary step for the creative economy to thrive.

Related: The creative economy will explode in the Metaverse, but not under the Big Tech regime

When the internet was launched back in the 1980s, it would never have grown into what it is today without those who started building on it. Early adopters will lay the groundwork for how the Metaverse will evolve and what it will become. Mass adoption of the Metaverse can only occur when MaaS enables users other than crypto-natives to start creating their own metaverses, paving the way for the next generation of the digital ecosystem.