Driving Digital Experiences and Adopting Ethereum in Japan – Question and Responsibility with EEA Japan Regional Representative Atsushi Ishii


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EEA Regional Representative Atsushi Ishii, CEO, Couger

The EEA recently welcomed Atsushi Ishii as the new EEA Regional Representative in Japan. Ishii will provide local support to ensure that regional members are well positioned to leverage the EEA’s programs, stakeholders, working groups and resources to achieve their desired business results.

His experience with blockchain communities will be invaluable in his efforts to engage the growing EEA membership base as he works to encourage business-oriented Ethereum initiatives in Japan. Atushi is the CEO of Couger, a longtime EEA member and artificial intelligence (AI) startup. He is also a frequent speaker at Ethereum business conferences on Ethereum’s role in accelerating Web3 business and digital experience (DX) use cases.

The following is a question and answer with Ishii about his background and experience, his new EEA Regional Representative role, and his understandings of local and regional trends. To contact Ishii, connect with him on the EEA Portal Member or contact email or LinkedIn.

Please tell us more about you and your company.

As CEO of Couger, I am currently leading the development of developing a Virtual Human Agent (VHA) called Ludens, which uses a human-like interface, along with AI technology in the background, to make communication, and human-tech interaction, more humane. -like and natural using AI, robotics, IoT and blockchain. Prior to Couger, my business experience includes the development of various IBM services; multiple large-scale search engines at Rakuten and Infoseek; large-scale online games; learning simulator for Honda; and a Japanese government-supported AI-based cloud robotics research initiative.

How do you hope to positively influence the EEA as the Regional Representative for Japan?

This is an exciting time in the industry. I look forward to working with local EEA members and companies within our regional Ethereum ecosystem. The EEA is well positioned to help companies globally innovate their approach to achieving business results with Ethereum.

As the Regional Head of the EEA Japan Office, I look forward to being the point of contact for EEA members and evangelists for Ethereum. I encourage companies that are based on Ethereum and EEA members to connect with me on the EEA’s available resources to support their progress. I look forward to participating in local hacks, workshops, training sessions and conferences to connect with companies innovating with Ethereum.

How can EEA member companies in your area participate?

Any company building on Ethereum or looking to capture Web3 can connect with me to learn more about how the EEA can support them. EEA members in the region can work together to spread commercial use of Ethereum with the unique features of Japan. I welcome the contribution and communication of everyone in the EEA member community and also plan to hold an independent EEA event in Japan to unite the community.

What current trends do you see in Japan, and do you think they are different from other regions?

Japan has one of the world’s leading content industries, including manga, anime and games, and these companies are accelerating their use of NFTs. The consumer electronics and automotive industries also have a large number of global brands looking for blockchain to advance their businesses, and as a result, the utilization of Ethereum is also progressing here. By holding workshops and collaborating with some of these important companies, we can work with them around the business value of Ethereum in a broader, more valuable way.

What first brought you to the Enterprise Ethereum Alliance, and why did you decide to become a member?

Within the blockchain community, we heard about another member’s EEA and joined in 2017 to connect with the leading business adopters, innovators, and leaders within the Ethereum ecosystem. As the world becomes increasingly digital-oriented or “DX-oriented,” our team is leveraging the EEA community to discuss the ways in which commercial uses of digital assets are expected to grow. In this context, we can all better identify the ways in which Ethereum can take advantage of its functional footprint in the public blockchain.

The EEA is a community where we can share and discuss Ethereum initiatives and knowledge between domestic and international companies. As the EEA Regional Leader in Japan, I hope to expand how knowledge of Ethereum’s business adoption is shared and used.

What are you currently working on at Ethereum? How will end users benefit from your work?

At Couger, I worked with Blockchain EXEa blockchain community with more than 6,000 participants at domestic and international events, and ETHTerakoyaa community for highly specialized blockchain technology discussions and prototype development, in collaboration with the Ethereum Foundation and other community operations involving Japanese companies and foreign developers.

In addition, the Ethereum-based confidentiality protocol “zkKREMO”Originally developed by our company Couger, was chosen as the official program of the Ethereum Foundationand its use is increasing.

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