Liverpool FC Strengthens Collaboration with Sorare

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Liverpool FC, one of the largest global football clubs, and Sorare, a blockchain-based football gaming and non-fungible token platform, recently announced the expansion of their partnership. Through the collaboration, Liverpool FC and Sorare will release new unique experiences for football fans.

The English football club initially developed a collaboration with the blockchain company in 2021. According to the details shared by Liverpool FC, the club’s players will continue to be available as digital cards in Sorare’s fantasy game.

Commenting on the latest announcement, Ben Latty, Commercial Director at Liverpool FC, said: “At Liverpool Football Club, we are always striving to pioneer new technologies for our supporters, with the aim of improving their fan experience and making them feel as connected to this club as possible. We are thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans.”

Blockchain and Sports

The use of blockchain technology in sports has increased significantly in recent years. As a result, global venture capital firms have poured millions into fantasy gaming and NFT companies recently. In September 2021, Sorare raised $680 million in its Series B funding round.

Michael Meltzer, head of business development at Sorare, added: “Liverpool FC is one of the most iconic and prestigious clubs in the world; a football champion with an unparalleled history and one of the biggest and most passionate fans in the sport.”

“We are beyond excited to expand our partnership with such a historic club that is as committed to innovating to bring authentic experiences to its fans as we are,” added Meltzer.

Liverpool FC, one of the largest global football clubs, and Sorare, a blockchain-based football gaming and non-fungible token platform, recently announced the expansion of their partnership. Through the collaboration, Liverpool FC and Sorare will release new unique experiences for football fans.

The English football club initially developed a collaboration with the blockchain company in 2021. According to the details shared by Liverpool FC, the club’s players will continue to be available as digital cards in Sorare’s fantasy game.

Commenting on the latest announcement, Ben Latty, Commercial Director at Liverpool FC, said: “At Liverpool Football Club, we are always striving to pioneer new technologies for our supporters, with the aim of improving their fan experience and making them feel as connected to this club as possible. We are thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans.”

Blockchain and Sports

The use of blockchain technology in sports has increased significantly in recent years. As a result, global venture capital firms have poured millions into fantasy gaming and NFT companies recently. In September 2021, Sorare raised $680 million in its Series B funding round.

Michael Meltzer, head of business development at Sorare, added: “Liverpool FC is one of the most iconic and prestigious clubs in the world; a football champion with an unparalleled history and one of the biggest and most passionate fans in the sport.”

“We are beyond excited to expand our partnership with such a historic club that is as committed to innovating to bring authentic experiences to its fans as we are,” added Meltzer.

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