Samsung Latam, the regional division of the electronics giant, has decided to present its own space in Decentraland, a metaverse platform based on Ethereum. The space, which will be called “House of Sam”, will allow users to have virtual contact with different products of the brand, and play mini-games to win Samsung-branded rewards for their avatars.
Samsung Latam Dives into the Metaverse
Samsung Latam, the Latin American regional division of the electronics company, has decided dedicate online space to increase the visibility of their brand in the digital world. The company will maintain a space called “Sam’s House” in Decentraland, one of the largest metaverse platforms based on Ethereum.
According to reports, the purpose of this move is to bring the brand closer to a new generation of consumers using the metaverse as a tool. The space is already open for users, being launched on September 1st with a virtual show by the Brazilian trio, Melim.
Regarding the launch of this new digital space and its goals, Arthur Wong, marketing director of Samsung Latam, stated:
Our customers will be able to interact with each other and participate in exclusive shows, courses and events that we will offer for free at Decentraland, one of the most democratic and open spaces in the metaverse. Our goal is to be ever closer to Gen Z, our younger consumers, who no longer draw boundaries between what is physical and what is virtual.
Activities and Awards
The House of Sam will offer a series of mini-games related to the brand, which will also present prizes to users in the form of exclusive wearables for their avatars in Decentraland. Some of the most iconic products of the Samsung brand are also present in the virtual space, including the portable projector Freestyle.
This is one of many moves Samsung has already made directly into the metaverse, although the company has also been active in the NFT (non-fungible token) market and the bitcoin mining chip business. In July, the company launched another metaverse experience called Space Tycoon as part of the Roblox platform. In January, the company opened its own store in Decentraland.
What do you think of Samsung Latam’s plunge into the Decentraland metaverse? Tell us in the comments section below.
Image Credits: Shutterstock, Pixabay, WikiCommons, JHVEPhoto / Shutterstock.com
Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services or companies. Bitcoin.com does not provide investment, tax, legal or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use or reliance on any content, goods or services mentioned in this article.