Cryptocurrencies are a dynamically changing market, which also applies to companies that operate directly within it. Bitget, one of the popular digital asset exchanges, has decided to rebrand, aiming to better reflect the pace of ongoing changes, including those in its offerings. Therefore, it unveiled a new logo and a vision for further development, built around the slogan “Smarter business”.
According to the press release viewed by Financial Tycoonsthis is believed to reflect Bitget’s commitment to providing users with “intuitive, secure and efficient tools for a more manageable financial future.”
Bitget’s upcoming tools, powered by artificial intelligence, together with copy trading functions, resulted in the need to change the existing vision of the company. Due to the new proposals, the company aims to bring about a paradigm shift in the sector, creating a mutually beneficial environment for various categories of traders.
Bitget is also planning a transformation of its visual identity to simplify and streamline the trading process. The reimagined aesthetic will adopt a “subtractive” method that will first affect the “tails” in the platform’s arrow logo. This visual simplification aims to guide users to find a business path that matches their financial aspirations. Bitget’s mobile and desktop interfaces are set to undergo a complete redesign within the next six months.
Old vs new logo. Source: Bitget
“Bitget’s 5-year journey has been a testament to our continuous technological transformation, and I am proud of the progress the platform has achieved since 2018,” Gracy Chen, Bitget’s Managing Director, commented on the rebranding.
The company’s recent moves are part of its “Business smarter” ethos. Bitget tries to maintain high transparency and user security standards by publishing monthly reviews of the status of its reserves, with the “Proof of Reserves” reaching 223% in July. In addition, the User Protection Fund exceeded $300 million in stored value.
👀 pic.twitter.com/jKlBdZ5g1G
– Bitget (@bitgetglobal) July 24, 2023
The platform recently celebrated reaching the 20 million user milestone by integrating with Bitget Wallet (formerly Bitkeep). Since its inception in 2018, Bitget has welcomed more than 110,000 strategy-sharing traders. The introduction of copy trading significantly attracted 29,700 new traders, leading to profits north of $74 million.
“Today, as we unveil our new brand identity, vision and visuals, we reaffirm our dedication to shaping a smarter digital future,” Chen added.
Bitget Joins Dubai Crypto Push
The Middle East is openly expressing its ambition to become a prominent cryptocurrency hub, led by crypto-friendly nations such as the United Arab Emirates (UAE) and Bahrain. This growing interest has led to an influx of exchanges entering the local market, with Bitget being the latest addition.
Bitget took the initiative to start its operations in the heart of Dubai, where it recruited 60 new employees to fill various middle and management positions.
It is worth noting that Bitget is not alone in its decision to establish a physical presence and launch operations in the UAE. Just a month ago, another cryptocurrency exchange, Bybit, revealed its acquisition of local licenses in Dubai to operate in digital assets. Before that, Bybit had already moved its global headquarters to this dynamic emirate.
Cryptocurrencies are a dynamically changing market, which also applies to companies that operate directly within it. Bitget, one of the popular digital asset exchanges, has decided to rebrand, aiming to better reflect the pace of ongoing changes, including those in its offerings. Therefore, it unveiled a new logo and a vision for further development, built around the slogan “Smarter business”.
According to the press release viewed by Financial Tycoonsthis is believed to reflect Bitget’s commitment to providing users with “intuitive, secure and efficient tools for a more manageable financial future.”
Bitget’s upcoming tools, powered by artificial intelligence, together with copy trading functions, resulted in the need to change the existing vision of the company. Due to the new proposals, the company aims to bring about a paradigm shift in the sector, creating a mutually beneficial environment for various categories of traders.
Bitget is also planning a transformation of its visual identity to simplify and streamline the trading process. The reimagined aesthetic will adopt a “subtractive” method that will first affect the “tails” in the platform’s arrow logo. This visual simplification aims to guide users to find a business path that matches their financial aspirations. Bitget’s mobile and desktop interfaces are set to undergo a complete redesign within the next six months.
Old vs new logo. Source: Bitget
“Bitget’s 5-year journey has been a testament to our continuous technological transformation, and I am proud of the progress the platform has achieved since 2018,” Gracy Chen, Bitget’s Managing Director, commented on the rebranding.
The company’s recent moves are part of its “Business smarter” ethos. Bitget tries to maintain high transparency and user security standards by publishing monthly reviews of the status of its reserves, with the “Proof of Reserves” reaching 223% in July. In addition, the User Protection Fund exceeded $300 million in stored value.
👀 pic.twitter.com/jKlBdZ5g1G
– Bitget (@bitgetglobal) July 24, 2023
The platform recently celebrated reaching the 20 million user milestone by integrating with Bitget Wallet (formerly Bitkeep). Since its inception in 2018, Bitget has welcomed more than 110,000 strategy-sharing traders. The introduction of copy trading significantly attracted 29,700 new traders, leading to profits north of $74 million.
“Today, as we unveil our new brand identity, vision and visuals, we reaffirm our dedication to shaping a smarter digital future,” Chen added.
Bitget Joins Dubai Crypto Push
The Middle East is openly expressing its ambition to become a prominent cryptocurrency hub, led by crypto-friendly nations such as the United Arab Emirates (UAE) and Bahrain. This growing interest has led to an influx of exchanges entering the local market, with Bitget being the latest addition.
Bitget took the initiative to start its operations in the heart of Dubai, where it recruited 60 new employees to fill various middle and management positions.
It is worth noting that Bitget is not alone in its decision to establish a physical presence and launch operations in the UAE. Just a month ago, another cryptocurrency exchange, Bybit, revealed its acquisition of local licenses in Dubai to operate in digital assets. Before that, Bybit had already moved its global headquarters to this dynamic emirate.
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